We are
digital forge


A startup foundry with a focus on digital technologies. We’ve successfully shaped, moulded and funded projects that all originate from great ideas by people like you. We’d love to start a conversation – check out our work and drop us a line.


ReffindThe future of employee experience

How do you actively engage your staff, manage internal referral programs and reward participants for their participation, all in the time it takes to order a coffee? REFFIND, an intuitive, simple, and most importantly, fun utility that helps employers connect with staff on their terms.

Visit Reffind

VampAmplifying brands via instagram

Leveraging the power of Instagram, our social influencers help spread the word and increase the reach of your brand.

Visit Vamp


Jamie Pride


Jamie has over 20 years experience in senior leadership positions with international technology and digital media organisations.

In 2013 he co-founded Digital4ge – a leading Australian technology foundry, with a view to reshaping how technology startups are founded, funded and managed.

Jamie sold his technology startup, Velteo, to New York based System Integrator Bluewolf in 2012.

Most recently Jamie was a Partner at Deloitte, where he led the Deloitte Digital practice in Sydney.

Jamie led realestate.com.au, and has held senior leadership positions with salesforce.com, Red Hat, Veritas & Cisco Systems.

Ben McGrath


Ben has 16 years experience making useful digital solutions user friendly. Ben believes the core to any great digital product is centered on the user experience. Great user experience coupled with quality unique content leads to product adoption.

In 2013 he co-founded Digital4ge – where he leads its customer experience and design efforts.

Ben founded Freshweb – a digital agency specialising in banking, telco and government. He sold that business in 2012 to Now Communications Group.

Ben has built digital solutions for some of the world’s largest companies including; VMware, Symantec, Telstra, Vodafone, GSK, Pfizer and Singtel Optus.


Andrew McCallum

Chief Technical Officer

Andrew has over 12 years experience in turning great ideas into great products. In 2013 he joined Digital4ge – a leading Australian technology foundry, as CTO.

Most recently Andrew was the Technical Director at Now Communications Group where he offered his unique approach to problem solving and a deep technical understanding to enhance and build solutions.

Andrew was IT Manager for Cabcharge Australia and created Australia’s first mobile taxi booking application.

Craig Stanford

iOS Development

With 14 years experience developing software, Craig has spent the last 5 years focused on creating apps. With projects ranging from large scale media offerings down to small independent educational products, he has a passion for building beautiful experiences that are intuitive and functional.

Most recently Craig co-founded Clipp, the Bar Tab App. He designed and built the iOS App.

Craig believes it’s about taking pride in adding delight to the everyday.


7 May 2015

Geoff Morgan and former REA boss Reffind ASX

Financial Review

A pair of tech entrepreneurs, including the former chief executive of Realestate.com.au, have launched a new 'digital foundry', which they say will let budding entrepreneurs develop their own...


20 May 2015

Employee engagement app Reffind prepares for $20m IPO

Financial Review

Employee engagement app Reffind is seeking to raise $8 million at 20¢ a share in its upcoming initial public offering...


Reach out

Think you've got the next big idea?

We can help you make it a reality. Whether it's just a shower-thought to a fully fleshed out approach,we can help craft the perfect digital response

eg Finance



PO Box R565
Royal Exchange
NSW 1225


Level 1, 15-17 Young St
Sydney, 2000